Maro's Gone Nuts

Double strike isn’t an effect, so it’s not doubled.

An effect “doubles” if it instructs a player to double something, or if it replaces an event with “double that much,” “twice as many,” or similar.

An effect that increases something by a specific amount (such as the first ability of Jaya, Venerated Firemage) isn’t doubling, even if the result is double the normal result.