A transforming double-faced card enters the battlefield with its front face up by default, unless a spell or ability instructs you to put it onto the battlefield transformed or you cast it transformed, in which case it enters with its back face up.
Life of Toshiro Umezawa // Memory of Toshiro
Each face of a transforming double-faced card has its own set of characteristics: name, types, subtypes, abilities, and so on. While a transforming double-faced permanent is on the battlefield, consider only the characteristics of the face that's currently up. The other set of characteristics is ignored.
The back face of a transforming double-faced card usually has a color indicator that defines its color.
Magic: The Gathering · ™ & © Wizards of the Coast · Illus. Sidharth Chaturvedi
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