To proliferate, you can choose any permanent that has a counter, including ones controlled by opponents. You can choose any player who has a counter, including opponents. You can't choose cards in any zone other than the battlefield, even if they have counters on them.
If a permanent ever has both +1/+1 counters and -1/-1 counters on it at the same time, they're removed in pairs as a state-based action so that the permanent has only one of those kinds of counters on it.
Players can respond to a spell or ability whose effect includes proliferating. Once that spell or ability starts to resolve, however, and its controller chooses which permanents and players will get new counters, it's too late for anyone to respond.
This printing is one of 3 catalogued treatments from PRM — the lineup includes Foil and Nonfoil alongside the standard finish. Across our catalog the Rarix library tracks every variant in the same family so collectors can compare price, scarcity and demand inside a single lineage.
Card #72223 of *Magic Online Promos*, the promotional run that shipped alongside the May 2019 Magic Online release.
Card type: Land, printed at rare. Rares occupy the bottom-of-pack rare slot in standard boosters. Keyword abilities: Proliferate.
Legal across the major constructed formats — Modern, Legacy, Vintage, and Commander — plus Standard rotation play.
EDHrec ranks this card #201 in Commander, putting it in the popular-include tier of the format's playable pool.
Illustrated by Piotr Dura. Rarix catalogs 521 other cards credited to this artist.
Magic: The Gathering · ™ & © Wizards of the Coast · Illus. Piotr Dura
Card data via Scryfall. Rarix is fan-made; not endorsed by the rights holders.
An ability that triggers "Whenever you proliferate" triggers even if you chose no permanents or players while doing so.
If a player or permanent has more than one kind of counter on it, and you choose for it to get additional counters, it must get one of each kind of counter it already has. You can't have it get just one kind of counter it already has and not the others.
You don't have to choose every permanent or player that has a counter, only the ones you want to add another counter to. Since "any number" includes zero, you don't have to choose any permanents at all, and you don't have to choose any players at all.
