If a spell or ability with one or more targets states that you "may pay" some amount of {E}, and each permanent that it targets has become an illegal target, the spell or ability won't resolve. You can't pay any {E} even if you want to.
Guide of Souls
The type-changing effect of the reflexive triggered ability lasts indefinitely. It doesn't wear off during the cleanup step or when Guide of Souls leaves the battlefield.
Some triggered abilities state that you "may pay" a certain amount of {E}. You can't pay that amount multiple times to multiply the effect. You simply choose whether or not to pay that amount of {E} as the ability resolves.
Magic: The Gathering · ™ & © Wizards of the Coast · Illus. Alexandr Leskinen
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