A permanent that turns face up or face down changes characteristics but is otherwise the same permanent. Spells and abilities that were targeting that permanent and Auras and Equipment that were attached to that permanent aren't affected unless the new characteristics of the object change the legality of those targets or attachments.
Kozilek, the Broken Reality
Because the permanent is on the battlefield both before and after it's turned face up, turning a permanent face up doesn't cause any enters-the-battlefield abilities to trigger.
If a face-down permanent leaves the battlefield, you must reveal it. You must also reveal all face-down spells and permanents you control if you leave the game or the game end.
Magic: The Gathering · ™ & © Wizards of the Coast · Illus. Brent Hollowell
Card data via Scryfall. Rarix is fan-made; not endorsed by the rights holders.
